Field notes
Notes from assortment and channel work
Short pieces on sell-through comparisons, planogram signals, festival briefings, and category trees that survive channel splits.
Reading Sell-Through Across Store and Online
How merchandising teams in Thailand can compare store and online sell-through without forcing the two into a single misleading average.
When Planogram Signals Diverge from the Online Range
Practical checks for spotting SKUs that win on shelf but stall online — and the reverse case that drains warehouse space.
Briefing Buyers Before Festival Buying Windows
A short agenda for visual briefings ahead of Songkran and year-end ranges, grounded in last season’s markdown patterns.
Category Trees That Survive Channel Splits
Why messy category hierarchies break omnichannel reviews — and a cleaner way to label clusters for merchandising conversations.