About
A Bangkok practice for merchandising clarity
Insight Axispoint Co., Ltd. was established in 2017 to help retail merchandising teams read store and online performance side by side — without burying category owners in unused research decks.
Registered business
The official registered business name is Insight Axispoint Co., Ltd.. We operate from Bang Kapi, Bangkok, working with category managers, assortment planners, and merchandising directors across Thailand’s multi-channel retail sector.
Origin
The practice began in 2017 after years spent inside retail planning rooms where store and e-commerce reports never quite lined up. Early engagements focused on festival buying windows — Songkran and year-end — where markdown pressure arrives fast and average metrics hide the damage. Those seasonal reviews grew into a fuller assortment review method still used today.
How we work
We sit with merchandising teams, not in a separate analytics silo. Engagements start with category trees and channel definitions the business already uses. Visual narratives are drafted for trading meetings: short enough to brief in thirty minutes, specific enough to name SKU clusters and owners.
We do not replace your buying systems or run paid media. Our role ends when the team has a shared view and a written handoff for the next cycle.
Values in practice
- Channel honesty — store and online stay visible until a decision is made.
- Meeting-ready visuals — charts written for buyers, not archives.
- Named next steps — every workshop closes with owners and timing.
- Respect for local calendars — festival and monsoon windows shape the work.