Insight Axispoint
Assortment stories merchandising teams can act on
We help category leads compare store and online performance, then brief buyers with visuals that survive a trading meeting.
Flagship engagement
Omnichannel Assortment Review
Merchandising directors bring us sell-through extracts, assortment lists, and channel definitions. We map where clusters win in store yet stall online — or the reverse — and return a visual narrative with ranked moves for the next buying cycle.
Typical work spans three to five weeks in Bangkok hubs, with remote briefings when category owners sit across regions.
Related engagements
Work that sits beside the review
Briefings, workshops, and seasonal readiness checks for teams who need lighter or timed support.
Merchandising Visualization Briefings
Focused briefings that turn raw retail extracts into readable charts and storyboards merchandising teams can use in weekly trading meetings.
Category Performance Workshops
Facilitated workshops where buyers and planners walk through category heat, space, and channel gaps together — not slide decks alone.
Seasonal Markdown Readiness
Pre-season checks that surface slow movers, channel mismatches, and markdown timing risks before promotional calendars lock.
From a recent review
“The assortment review forced us to split store and online sell-through instead of averaging them. We cut two underperforming clusters before the next buy — though the first draft visuals needed a second pass for our board format.”Nirada Thongchai · Merchandising Director
Field notes
Notes from assortment work
Reading Sell-Through Across Store and Online
How merchandising teams in Thailand can compare store and online sell-through without forcing the two into a single misleading average.
When Planogram Signals Diverge from the Online Range
Practical checks for spotting SKUs that win on shelf but stall online — and the reverse case that drains warehouse space.
Briefing Buyers Before Festival Buying Windows
A short agenda for visual briefings ahead of Songkran and year-end ranges, grounded in last season’s markdown patterns.