Client stories

What merchandising leads said afterward

Comments reference specific engagements — reviews, briefings, workshops, and seasonal readiness — not generic praise.

Omnichannel Assortment Review

“The assortment review forced us to split store and online sell-through instead of averaging them. We cut two underperforming clusters before the next buy — though the first draft visuals needed a second pass for our board format.”

Nirada Thongchai
Merchandising Director, multi-brand lifestyle retailer

Merchandising Visualization Briefings

“Our Tuesday trading meeting finally had charts buyers would look at. Insight Axispoint walked the room through markdown timing, not just colour-coded tables.”

Pichaya Rattanakul
Category Manager, home and living

Category Performance Workshops

“The workshop day was denser than a slide pack. Buyers argued productively about space vs online depth, and we left with named owners for three category moves.”

Anucha Srisawat
Head of Buying, regional specialty chain

Seasonal Markdown Readiness

“Seasonal readiness flagged SKUs we would have pushed into Songkran promo by habit. We still disagreed on one cluster, but the watchlist gave us a shared starting point.”

Siriporn Chaiyapat
Assortment Planner, fashion multi-channel

Extended note — lifestyle multi-brand assortment

A Bangkok merchandising director brought three home categories into an Omnichannel Assortment Review ahead of a mid-year buy. Store sell-through looked healthy; online depth was carrying slow colourways that never faced well in branch. After mapping labels across channels, the team cut two clusters and redirected space to a fabric group that already won in store. The first visual pack needed a reformat for board templates — a mild friction we now plan for in week three.

The written handoff named owners for replenishment rules and a follow-up briefing two weeks after the buy landed.