Briefing Buyers Before Festival Buying Windows

Songkran and year-end ranges compress decision time. Buyers need a briefing that fits between supplier meetings, not a forty-slide history. We favour a thirty-minute visual walkthrough built from last season’s markdown timing and the clusters that recovered too late.

Suggested agenda

1. Last season’s top five markdown clusters by channel
2. SKUs that sold through early in store yet flooded online returns
3. Proposed depth rules for the coming festival window
4. Owners for replenishment cuts after week two

Keep colour commentary short. Festival buying rooms reward ranked lists and named owners. Seasonal Markdown Readiness engagements at Insight Axispoint follow this agenda when calendars are already locked and the only remaining lever is timing.

All field notes · Request a briefing